Mapping Approach-Avoid for Better Results
Our Two Main Focuses
Organizations are under constant pressure to perform. As the world becomes smaller, the competition grows more intense. Here at ApproachAvoid.com, we focus on two areas to help organizations and individuals compete and be successful. We also seek to improve the human experience in everything we do. Our two main focus areas include:
1. Mapping Approach-Avoid to Assist you in Obtaining and Keeping Customers and Employees
> It is getting more expensive to obtain and keep customers and employees. In a world with constant change and information overload, attention also becomes more expensive. We will help you map out important touchpoints along with partial and full customer/employee experiences.
2. Mapping Change and Associated Risks to Adapt and Thrive
> In this world of constant change, being able to adapt is a necessary skill. We explore change and assist you in mapping out change so you can be more proactive in front of change versus reacting to events.
Focus #1
Obtaining and Keeping Customers and Employees
We want to help you provide great moments and experiences. By strengthening the bond between you and your customers/employees, you will increase human approach.
We invite you to review our 7Starters Page. The 7Starters includes a list of seven ideas that form the foundations of our mapping to improve the human experience.
We Approach and Avoid all day - every day. As such, customers (and potential customers) and employees (and potential employees) are in approach-avoid mode to your organization.
With strategic mapping, we focus on how people interpret the inputs that help them decide to approach/avoid your organization.
To learn more about how we map and the mapping process itself, we invite you to explore our Mapping Page.
Touchpoint and Journey Mapping
We assist you in building strategic Touchpoint and Journey Maps to Increase Customer and Employee Approach.
Review our content on the Ideas Page to see various maps that you can use.
If you have questions or would like to explore working together, click the button below and reach out to us. We would love to hear from you!
Focus #2
Thrive through Constant Change
Our strategy for our Second Focus > Helping you Thrive through Constant Change:
We begin by taking a Detached 50,000 foot view of the whole human experience. This begins at our Change Pages (starting with the Change Map Introduction Page). We explore change from global circumstances and then bring that down to a local level. We monitor selected areas at our site that we feel are important risks to businesses and society as a whole. As we work with you, we focus on your individual risk and needs to adapt/thrive through your specific change.
We recommend (whether your decide to work with us or not) that you have a "Constant Change Map". In this competitive landscape, it is so important to be proactive and on top of change as it occurs versus reacting and chasing change. The "Constant Change Map" will help you see changes before/as they occur to give you a competitive edge.
Change Maps
Want us to help you build and maintain a Constant Change Map? Reach out to us below and we can work together on the areas most important change risks to your organization.
Click on the Approach Button below to get started today!
Page Descriptions
Pages of ApproachAvoid.com:
7STARTERS PAGE > The 7Starters are the foundations for Touchpoint and Experience maps. The 7Starters provide a great place to start a map to explore customer/employee actions, as these are the basics that drive current and future decisions.
TOPICS PAGE > This page provides topics (Words - Phrases) that can be included on customer/employee maps in addition to your own specific needs.
MAPPING PAGE > This page introduces Mapping and specific key concepts. As the world continues to change quickly, so does human perception. Mapping provides a way to lay out how to remain competitive and provide great experiences within this changing landscape.
IDEAS PAGE > This page is about exploring and sharing different ideas to improve human experiences with the focus of increasing customer and employee approach.
ADAPTING TO CHANGE PAGES
DROPDOWN MENU: Constant change will be on the menu every day going forward. Adapting to change will be an important skill and imperative for individuals and organizations to thrive. We recommend "Change Maps" to be proactive instead of reactive to change. Below is a list of dropdown pages of macro risks to monitor. The last dropdown page includes additional risks that can be on a Change Map.
List of Dropdown Pages:
TEAM PAGE > Following up on the Ideas Page, we see improving human experiences as a project we are all in together on. Whether you work with us or not, we see us as team with a common objective. This page reflects that team concept. Included on this page are the following:
> A Dedication - The story behind the creation of this website and a dedication to a special person.
> Contact Information - Best ways to get in touch with us
> Link to Feedback Services
> Links to Social Media - Where we build content to share our focus
> Blog Posts - Discussing the following topics (and more):
- Approach-Avoid/Human Perception
- Ideas to Improve Mapping and Experiences
- Change Updates (along with adaptation ideas)
- Teaching Detached Observation Thinking Skills
Important - Regarding Detached Observation Thinking:
We focus on using and teaching Detached Observation Skills:
This will help in terms of understanding change in our society, and it will also help in providing better experiences for others. We take a Detached Observation view of all subjects covered on this site. As you go through the pages, you will see DO (Which means Detached Observation). Perspective-taking is a key to learning more about the world by expanding outside our perception.
We want your feedback
After reviewing our site, we invite you to share your thoughts on whether you found our site useful.
We value your time and would like to be constantly improving to serve your needs.
Thank you for visiting us!