Thank you for visiting ApproachAvoid.com!
We specialize in mapping the Human Experiences people have with your organization. We also assist you in mapping and adapting to constant change and the associated risks.
Three Main Focus Areas
We assist you in Improving Touchpoints (Moments) by mapping Approach - Avoid for a person (Customer, Patient, Employee, etc.) that interacts with your organization.
We assist you in Improving the Experiences people have with your organization by mapping Approach - Avoid along the whole or specific parts of their journey with you.
Constant change is on the menu every day going forward. We assist your organization along with your customers and employees by assisting you in being proactive to this change instead of reactive.
We recommend having an ongoing "Change Map" to be in front of potential risks and changes to human perceptions.
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FOCUS of this site
Greetings, my name is Brad Lehman. I manage ApproachAvoid.com and will be your primary point of contact.
Thank you for taking the time to review our content!
Let's begin with the Mission Statement of ApproachAvoid.com:
"Map human approach and avoid behavior to improve customer touchpoints, enhance experiences, and support smoother adaptation to change."
By exploring and learning more about the emotional and cognitive drivers behind every customer interaction, we help organizations design pathways that reduce resistance, build trust, and foster meaningful engagement at every stage of the journey.
We help people Map Success for multiple areas:
> Customer Experience
> Patient Experience
> Employee Experience
> Community Engagement
> Student Experience
> Fan Experience
> and More!
Free Journey Map Templates
Every map on this site is yours to download, copy, and share—completely free. Whether you partner with us or simply use the tools on your own, our goal is the same: to help you improve the moments that matter. When we design better experiences for others, we all move forward. Take what you need. Make something meaningful.
Is our content useful?
We want this site to be of value to those who visit and use its content. Feel free to share your Positive (Approach) and Negative (Avoid) insights. Send an email to:
Contact information:
Current office hours:
Monday - Thursday
8am Eastern to 6pm Eastern
Phone:
Email: Brad@ApproachAvoid.com
Along with this site, you can visit my main work of Journey Mapping along with Customer/Employee Feedback through SmileyAnswers.
Email: Brad@SmileyAnswers.com
Disclaimer:
Any opinions shared here at ApproachAvoid.com are my own. The work being done here at this site is to support the work I do at SmileyAnswers. They are separate.
Page Descriptions
DEDICATION PAGE > The work being done here is in dedication to the late son of Brad Lehman - Jack Lehman. More information about Jack and this dedication can be found on the next page.
7STARTERS PAGE > The 7Starters are the foundations for Touchpoint and Experience maps. If we want to take it to the next level in terms of improving Touchpoints/Experiences, we need to get to the source of what drives a positive experience that a person wants to have again in their lives. We as humans are constantly Approaching/Avoiding products, services, ideas, organizations, people, places, etc.
TOPICS PAGE > This page includes selected topics to explore how each impacts approach and avoid actions. These selected topics are what we feel are important areas to explore to improve moments, experiences, and to help people understand and adapt to change. There are two sections. The first are topics that can be used in maps to drive positive and memorable experiences. The second is more technical and includes parts of the human brain that are influential in approach/avoid behavior.
Exploring/Understanding/Adapting to Change -
BIG PICTURE DROPDOWN MENU: Constant change will be on the menu every day going forward. Adapting to change will be an important skill and imperative for individuals and organizations to thrive. We will explore and seek to understand the driving forces behind change. We can then map change to help you be proactive instead of reactive. Understanding the big picture is important as global events shape approach-avoid behavior down to the individual.
List of Big Picture Pages:
IDEAS PAGE > We share the advantages of mapping human perception and approach-avoid actions. We also provide a lot of mapping ideas for you to explore and use. Plenty of examples you can download for Free!
SERVICES PAGE > Includes the following services we offer:
- Mapping/Consulting Services
- Link to Feedback Services
BLOG > Here are the areas we will focus on within our blog:
Approach-Avoid and the Human Brain
7 Starters
Mapping
Adapting to Change
Teaching Detached Observational (Perspective Taking) Thinking
Touchpoints and Experiences
Big Picture Topics and Updates
CONTACT PAGE > Reach out to us for questions and to get started.
Phone or Text >
Email > Brad@ApproachAvoid.com
Important:
We focus on using and teaching Detached Observation Skills:
This will help in terms of understanding change in our society, and it will also help in providing better experiences for others. We take a Detached Observation view of all subjects covered on this site. As you go through the pages, you will see DO (Which means Detached Observation). Perspective-taking is a key to learning more about the world by expanding outside our perception. More about this line of thinking is discussed at the bottom of this page:
Click Detached Observation for further information
We currently use Miro.com mapping. Watch the short video below for a quick introduction.
Thank you for your time visiting/reviewing this site and for your consideration in having us on your team!
Detached Observation
Detached Observation is an Important Concept here at ApproachAvoid.com
Imagine a satellite hovering over your organization collecting data. Skip the predictions, emotions, and biases within the human element. Now take this satellite and focus on the human experience to better learn why we Approach or Avoid the inputs of life. We look to take this far view of human life to better understand it and to make positive improvements.
We want to understand human behavior with this detached view. As we collect data, we are not afraid to change conclusions of previous thoughts and decisions. It is all about the data and making improvements by Mapping the Moments and Experiences.
Throughout this site you will see the following:
DO:
When you see this, it is a Detached Observation of what is currently being presented.
The challenge with human perception is that it is limited. We can only understand the world through our senses and from our past experiences. What further complicates human understanding of the world is our biases, our need for safety (world views), and energy constraints. It takes energy to go outside our perception to better understand others and the world around us. With constant practice, we can build better pathways in our brains to improve this understanding. We then can take this knowledge to improve human experiences.
