Quick Summary

Two Main Objectives - Daily Focus

1.  Help Organizations/Individuals Improve Moments and Experiences to Keep Good Customers and Employees

2.  Help Organizations/Individuals Explore, Understand, and Adapt through Constant Change and Future Risk

Strategies to Accomplish these 2 Objectives

1,  Use the Concept of Approach-Avoid 

2.  Discuss/Use/Teach Digital Mapping (Online/In-Person/Content)  

       -  Touchpoint and Experience Maps

       -  Change and Risk Maps

3.  Discuss/Use/Teach Detached Observation for Better Analysis and to Learn more Outside our Limited Perceptions

FREE 

- Maps and Reports to download

- None of the Content on this site is Gated 

- Set-up call to determine if services are of value to you/your organization

SIMPLE TEAM PRICING

How it works:

- Fill out a form prior to Free Set-up call (the call would be 30 to 60 minutes)

- Call Objectives - Discuss and Determine

>  Our strategy

>  Type/amount of maps 

>  Where map would be done/Log-in/Ownership, etc.

>  Payment process

>  Project or Ongoing

PRICING

-  SET UP FEE

Limited Time Savings

>  No Start-up Fee being charged currently to Design First Map 

    (Additional maps will be done at hour rate)

-  CURRENT HOUR RATE (2026 PRICING RATE)

>  99 Hour (First 1 to 49 Hours Billed)

       Billing goes out after project completed/60 days/50 Hours - Whichever is first

>  97 Hour (50 to 99 Hours Billed)

>  95 Hour (100 Hours or more)

*Note:  These levels are locked if purchased in 2026- New pricing starts January 2027 

CONTACT INFO

Brad Lehman @ brad@approachavoid.com 

Telephone >  248 - 331 - 9910 

For a quick overview of services provided, watch video below:

Personal Approach-Avoid:

Take a minute or more and reflect on everything you have done today up until this moment.  

Did you make a couple calls, a few texts, visited a store, went to work, helped a child get off to school, or maybe watched a video/listened to a podcast?

Everything you did today your mind and your body approached.  Everything else was avoided.  

We are limited on time and energy.  Choices and actions have to be made.  The experience and results of these choices make up our life experiences/memories and shapes who we are and what/how we think.  It also provides the back drop on future approach-avoid decisions.

All Day - Every Day we Approach - Avoid the inputs of life

Organizations

People

Places

Ideas

Thoughts

Products

Services

World Approach-Avoid:

People throughout the world are approaching and avoiding all day.  The events and changes we see in our daily lives reflect the results of all these approach avoid decisions.  

Human history is written with Approach-Avoid.  Today's story is being written throughout the world.  

Below you will find an outline of the pages of ApproachAvoid.com.

Our pages are three main sections:

1st >  Mapping - We introduce mapping, share our favorite maps/ideas, and provide information for how to do mapping online or physically within your organization.

2nd>  Experiences - We provide our strategy to improve moments and experiences.  Topics and words are shared to help you build maps.  We also share touchpoint ideas for maps.

3rd >  Adapting to Change -  We explore why there is change and how we analyze change and risk in the world.  Important Big Picture topics are discussed along with a Monthly Update you can follow.  

Mapping

INTRODUCTION >  How mapping experiences and change can benefit your organization    

MAPPING >  This page shares key concepts and our strategy of mapping.  As the world continues to change quickly - so does human perception  

IDEAS >  This page is about exploring and sharing different ideas to improve human experiences with the focus of increasing customer and employee approach

Experiences

7STARTERS >  The 7Starters are the foundations for Touchpoint and Experience maps.  The 7Starters provide a great place to start a map to explore customer and employee approach - avoid actions, as these are the basics that drive current and future decisions      

TOPICS PAGE >  This page provides a list of topics (Words - Phrases) that can be included on customer/employee maps in addition to your own specific needs  

TOUCHPOINTS IDEAS >  A page to generate ideas for various sectors on touchpoints you can map

Adapting to Change

BIG PICTURE INTRODUCTION >  An introduction to this section - Change and Risk

MATH/EXPONENTIAL >  Understanding change using the power of math and exponential

ENERGY >  The importance of Energy and having excess

ECONOMY >  Trade, Money, and the Economy are in Constant Change

RESOURCES >  Resources = More Society and Business Wealth

ENVIRONMENT >  One planet that provides the energy and resources (wealth)

KNOWLEDGE >  We grow and we learn

TECHNOLOGY >  Trying to keep us one step ahead 

GLOBAL VILLAGE >  Can we get along?

ADDITIONAL RISKS 

MONTHLY UPDATES >  Focused on important changes within this list

BLOG>  Sharing insight throughout the year on all the topics discussed on this site  

CONTACT >  Following up on the Ideas Page, we see improving human experiences as a project we are all in together on.  Whether you work with us or not, we see us as team with a common objective.  This page includes the following:

>  Dedication - The story behind the creation of this website and a dedication to a special person  

>  Contact Information - Best ways to get in touch with us

>  Link to Feedback Services

>  Links to Social Media - Where we build content to share our focus

>  References for content - you will see numbers listed through the site

Important - Regarding Detached Observation Thinking:

We focus on using and applying Detached Observation Skills:  

This will help in terms of understanding change in our society, and it will also help in providing better experiences for others.  We take a Detached Observation view of all subjects covered on this site.  As you go through the pages, you will see DO (Which means Detached Observation).  Perspective-taking is a key to learning more about the world by expanding outside our perception.