KNOWLEDGE

The amount of knowledge about the human self, our earth, and the universe has advanced dramatically over the last 100 plus years.  This knowledge will continue to move forward quickly.  The challenge is educating the public on this knowledge.  Like all knowledge, it takes time to disseminate from the source of knowledge to all of society.  

Within this section, we will focus on basic concepts of the human self, our world, and the universe.  We will discuss simple concepts that will help society advance peacefully through uncertain times as well as knowledge that will help organizations work to help people adapt to change.  

As we learn more about Approach Avoid and the human brain, there is just basic knowledge from a logical point of view that humans know (as is obvious because it is within this website), yet society as a whole does not advance as quickly as the knowledge does and people adapt to new knowledge at different rates.

Basic knowledge to help people have empathy and approach others:

>  No human born into this world picked their parents, the brain development (internal brain structure), the color of their skin, the community in which they were born, their economic status, the world views that were taught to them growing up, the early education they received, etc.

DO:  Hate is outdated based on human knowledge.  However, it is still needed as it is useful because human society as a whole has not used energy to learn about the self.  Also, there is an advantage of using hate to obtain more resources and status.  This gets back to human society does not all advance forward at the same speed.

DO:  Helping people perspective take of another persons lifetime will help them become more intelligent and understanding.

Basic knowledge when you apply brain predictions and brain learning throughout a lifetime:

>  Another human who we may disagree with is who they are based on the above (being born into a situation they had no control over) and their brain predictions and environment that shaped them all the way up to the moment in which there is a conflict of thoughts, ideas, or actions.  

DO:  Lesson, we would be just like the person we disagree with if were them

Importance of Knowledge

Human society continues to advance as it learns more about itself and the world we live in - plus the universe.  Knowledge has helped increase lifespans and provide unheard of standards of living to those just a few hundred years back (not to mention thousands of years back).  

"IS" Statement on Knowledge

Knowledge takes a long time to move out to the society and down hierarchies.  Due to the different personality styles and self-esteem needs (along with survival needs), and the fact that social groups are small (not one big happy family nation or worldwide), knowledge is used both to compete and cooperate.  

As an example, reflect on the topic of disgust along with in-groups and out-groups.  We as humans have the knowledge on how disgust works, and we have the knowledge that we have in-group and out-group bias.  However, those who have more influence in the social math equation can use the knowledge of disgust to divide and conquer.  This is done for a competitive advantage.  Thus showing that although human society obtains more knowledge, it does take time to disseminate throughout.

Mapping Strategy for Knowledge

Learning more about Approach/Avoid behavior can help business and help society overall.  We will focus mapping on current and new insights into the human brain.  Then, we can take this to build better organizations and customer relationships.  Organizations can also build knowledge maps for training internally and for their customers.  Maps can also be used to better understand the overall competitive landscape.

KNOWLEDGE

Humans constantly seek to learn more.  We will be looking for advances in the knowledge of the human brain but also advances in human knowledge in general.  For our Mapping Services, we focus on what is Important for Your Organization.  In 2025, we will be watching:

     - Advances in the understanding of the Human Brain

     - How knowledge is being used 

     - How technology is advancing or limiting knowledge

     - How competition for self-esteem and survival will impact general knowledge in society

     - Knowledge that is helpful for building out a Civilization

 Knowledge Updates in 2025: