We Map Approach Avoid to help you obtain results
Who we are and How it works
Our Culture
> When you work with us, we will be "In Your Corner" by doing what we can to help you be successful in your objectives with customers and employees. Also, as you will see within the Big Picture Pages (Pages dedicated to helping organizations and individuals adapt to change), constant change is the menu every day going forward. All the work on this site and the work off it will be with the daily passion of helping you thrive through this change.
You can read more about how this site came about and the Dedication of the work being done here on the next page - Dedication Page
How it works
Three options are available for you:
1 > Do it Yourself (DIY)
Take the information shared on this site and build your own maps. We have a glossary to learn more about mapping, along with the logic/strategy you can use to improve moments and experiences. We also have various examples of maps that you can download to view.
2 > We build the maps for you
If you have too much on your plate or would just prefer we build maps for you, this option can be the right choice. Have us join your team, and we will go to work.
3 > We work together on building maps
In this option, we will be a part of your team to achieve results. We will set up times that work for you.
Mapping Packages offered can be seen on our Services Page. You can also obtain our services, along with Feedback Services, through SmileyAnswers.com,
There are discounts on the Mapping Services when combining them with Feedback Services offered through SmileyAnswers.
Below you will find our Mapping Strategy and then descriptions of the pages here at ApproachAvoid.com. At the bottom of this page, you will find a short section on Detached Observation. This describes how we use this concept to better understand a perspective, along with the Big Picture. Understanding individual actions along with group actions will help us achieve the three objectives at the top of this page and help you remain competitive in this changing landscape.
Contact information:
Current office hours:
Monday - Thursday
8am Eastern to 6pm Eastern
Phone:
Email: Brad@ApproachAvoid.com
Along with this site, you can visit my main work of Journey Mapping along with Customer/Employee Feedback through SmileyAnswers.
Email: Brad@SmileyAnswers.com
Disclaimer:
Any opinions shared here at ApproachAvoid.com are my own. The work being done here at this site is to support the work I do at SmileyAnswers. They are separate.
Our Strategy for Mapping Approach Avoid Actions
Step One - Let's get into the mind set of Approach-Avoid
As mentioned above > All Day - Every Day > People are in Approach-Avoid with their actions. They are either Approaching or Avoiding Products, Services, Ideas, People, Places, Organizations, etc.
A customer either purchases your goods and services (Approach) or they don't (Avoid). They can have a positive experience when they do purchase (Increasing probability of future Approach), and they can have a negative experience (Increasing odds of not purchasing again (Avoid).
Employees either work for your organization (Approach) or they do not (Avoid). When they work, they can seek to constantly improve themselves and their performance(Approach), and they can just go through the motions (Avoid).
When a map is made for a customer/employee journey, every action is an approach - avoid. By getting ourselves within this mindset, we can then map, analyze, and learn how a person is approaching/avoiding your organization to improve moments, experiences, and results.
Step Two - Start a Map, Define your Objectives
What is the issue you want to improve results for? Having a measurable objective can improve the results of the map. After the objective has been defined, the next step is to build a map that best serves this objective. Is the map for a specific Touchpoint (Moment), a part/whole Experience, or is it an Ongoing Change Map (Adapt) to overcome potential risks?
Step Three - Design the Lanes and Stages of the Map to Reach your Objectives
After the map has been decided upon, the next step is to decide on the lanes and stages that can best help you get where you want to go. For lanes, we first recommend you review the 7Starters. At ApproachAvoid.com, we feel these are basic foundations for a journey map. You can also find powerful words and ideas to use both on our Topics Page and our Ideas Page. The size of the map depends on your needs. The more in-depth the map, the more insight can be obtained. Whether it is a larger map or a smaller one, focusing on understanding and improving a human experience is key.
Step Four - Measure and Improve
Human approach-avoid actions determine results. Having means to learn and understand these actions will allow better approach-avoid management. Sales is at the top of the list. You know the subconscious picked your product or service if the sale is made. Feedback is a way to learn more about the emotions of the experience. It can be very insightful for both learning about approach-avoid decision thoughts and the eventual actions of customers/employees. It can also be insightful for perception and expectation changes. Returns are actions that are important to monitor as well.
Step Five - Monitor, Make Changes, Repeat
Because customer/employee perceptions and Expectations are always changing, it is important for this process to be ongoing. Change will be constant through the rest of our lives. Organizations that are proactive will be at the top of the leader board in their respective industries.
Page Descriptions
DEDICATION PAGE > The work being done here is in dedication to the late son of Brad Lehman - Jack Lehman. More information about Jack and this dedication can be found on the next page.
7STARTERS PAGE > The 7Starters are the foundations for Touchpoint and Experience maps. If we want to take it to the next level in terms of improving Touchpoints/Experiences, we need to get to the source of what drives a positive experience that a person wants to have again in their lives. We as humans are constantly Approaching/Avoiding products, services, ideas, organizations, people, places, etc.
TOPICS PAGE > This page includes selected topics to explore how each impacts approach and avoid actions. These selected topics are what we feel are important areas to explore to improve moments, experiences, and to help people understand and adapt to change. There are two sections. The first are topics that can be used in maps to drive positive and memorable experiences. The second is more technical and includes parts of the human brain that are influential in approach/avoid behavior.
Exploring/Understanding/Adapting to Change -
BIG PICTURE DROPDOWN MENU: Constant change will be on the menu every day going forward. Adapting to change will be an important skill and imperative for individuals and organizations to thrive. We will explore and seek to understand the driving forces behind change. We can then map change to help you be proactive instead of reactive. Understanding the big picture is important as global events shape approach-avoid behavior down to the individual.
List of Big Picture Pages:
IDEAS PAGE > We share the advantages of mapping human perception and approach-avoid actions. We also provide a lot of mapping ideas for you to explore and use. Plenty of examples you can download for Free!
SERVICES PAGE > Includes the following services we offer:
- Mapping/Consulting Services
- Link to Feedback Services
BLOG > Here are the areas we will focus on within our blog:
Approach-Avoid and the Human Brain
7 Starters
Mapping
Adapting to Change
Teaching Detached Observational (Perspective Taking) Thinking
Touchpoints and Experiences
Big Picture Topics and Updates
CONTACT PAGE > Reach out to us for questions and to get started.
Phone or Text >
Email > Brad@ApproachAvoid.com
Important:
We focus on using and teaching Detached Observation Skills:
This will help in terms of understanding change in our society, and it will also help in providing better experiences for others. We take a Detached Observation view of all subjects covered on this site. As you go through the pages, you will see DO (Which means Detached Observation). Perspective-taking is a key to learning more about the world by expanding outside our perception. More about this line of thinking is discussed at the bottom of this page:
Click Detached Observation for further information
We currently use Miro.com mapping. Watch the short video below for a quick introduction.
Thank you for your time visiting/reviewing this site and for your consideration in having us on your team!
Detached Observation
Detached Observation is an Important Concept here at ApproachAvoid.com
Imagine a satellite hovering over your organization collecting data. Skip the predictions, emotions, and biases within the human element. Now take this satellite and focus on the human experience to better learn why we Approach or Avoid the inputs of life. We look to take this 10,000ft perspective of human life to better understand it and to make positive improvements.
We want to understand human behavior with this detached view. We are unaware of most of our own subconscious, let alone the subconscious of others that drives decisions. As we collect information here, we are not afraid to change conclusions of previous thoughts and decisions. It is all about the data and making improvements by Mapping the Moments and Experiences.
Throughout this site, you will see the following:
DO:
When you see this, it is a Detached Observation of what is currently being presented.
The challenge with human perception is that it is limited. We can only understand the world through our senses and from our past experiences. What further complicates human understanding of the world is our biases, our need for safety (world views), and energy constraints. It takes energy to go outside our perception to better understand others and the world around us. With constant practice, we can build better pathways in our brains to improve this understanding. We can then take this knowledge to improve human experiences.
