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Two Main Objectives - Daily Focus for Success

1.  Assist Organizations/Individuals to Improve Touchpoints and Experiences 

2.  Assist Organizations/Individuals Adapt to Change and Monitor Risk

Strategies to Accomplish these 2 Objectives

1.  Get into an Approach - Avoid Mindset using Detached Observation

2.  Map Perceptions and Decisions 

       >  For Customers and Employees

              -  Touchpoint and Experience Maps

       >  For Adapting to Change and Monitoring Risk

              -  Change and Risk Maps

Free Do it Yourself Pathway

-  Use all the content on the site to manage and monitor Approach-Avoid

-  Nothing on this site is gated and all content is free to share elsewhere

Team Pathway

-  We can be brought on as a hired team member to your organization

-  Flexible pricing that fits your needs  

HOW TO GET STARTED TODAY:

-  Send an email to Brad@ApproachAvoid.com and provide some basic information:

     >  Current needs/objectives

     >  Type of maps you may need (Experience Map(s), Change/Risk Map(s), or both)

     >  Your best contact method and time

-  You can also contact Brad @ the business line of  248 - 331 - 9910 

-  We will conduct a Free Set-up call with you (30 to 60 minutes) to discuss strategies to attain your objectives

Important Note:  Although the content and services are driven towards organizations, individuals can use the information on this site for personal benefits.

Like all other species on planet Earth, we spend all day, every day approaching and avoiding.  

To survive, all animals, ranging from amoeba to humans, must approach and avoid certain situations, objects, and possibilities. (1)

All organisms are hard-wired or preprogrammed to make immediate approach-avoidance responses to particular inputs/stimuli. (1)

>  (1) Handbook of Approach Avoid

Every potential and current customer/employee is in constant action of approaching/avoiding your organization.

As such, we want to get into that mindset to explore better ways to managing these actions to improve your results!

Mapping:  In our first section, we will introduce mapping and why it will be beneficial to use it (and if you already are mapping customer and employee experiences, consider using some of the approach-avoid concepts here to improve your mapping) 

Experiences:  In our second section, we begin with the 7Starters.  These are seven areas that form the building blocks of our touchpoint and experience mapping as we explore what drives these customer and employee approach-avoid actions.  

Adapting to Change:  In our third section, we explore big picture topics that impact organization and individual approach-avoid decisions.

Along with an Approach-Avoid Mindset, we also add Detached Observation as a way to provide your organization a competitive edge.  

Approach-Avoid Mindset gets decision makers in the focus of using limited energy on what is important:  Improving the management of approach-avoid actions.

Detached Observation is the self-awareness that we as individuals are limited by our perception and past experiences.  As such, we perspective take from greater lengths to better understand the big picture.  This will improve your results from the two main objectives of this site.  

To explore this concept, throughout this site you will see this:

DO:

This means we are making a Detached Observation for the topic being discussed.