Thank you for Approaching this site!

Two Main Objectives - Daily Focus for Success

1.  Assist Organizations/Individuals to Improve Moments and Experiences 

2.  Assist Organizations/Individuals Adapt to Change and Monitor Risk

Strategies to Accomplish these 2 Objectives

1.  Get into an Approach - Avoid Mindset using Detached Observation

          (See Below)

2.  Map Approach/Avoid Perceptions and Decisions

       >  Customers/Employees/Patients/Students/Guests/Fans/and more

              -  Touchpoint and Experience Maps

       >  Organizations

              -  Change and Risk Maps 

       >   Individuals

               -  Moment/Experience/Change/Risk Maps

MAPPING/CONSULTING PRICING OPTIONS

Free - Do it Yourself Pathway

-  Use all the content on the site to manage and monitor Approach-Avoid

-  Nothing on this site is gated and all content is free to share elsewhere

-  Free Templates for you to use 

LINK COMING SOON

Team - Work Together Pathway

-  We can work together as team 

-  Flexible pricing that fits your needs  

-  PRICING SHEET COMING SOON

HOW TO GET STARTED TODAY:

-  Send an email to Brad@ApproachAvoid.com and provide some basic information:

     >  Current needs/objectives

     >  Type of maps you may need (Experience Map(s), Change/Risk Map(s), or both)

     >  Your best contact method and time

-  You can also contact Brad @ the business line of  248 - 331 - 9910 

-  We will conduct a Free Set-up call with you (30 to 60 minutes) to discuss strategies to attain your objectives

Like all other species on planet Earth, we spend all day, every day approaching and avoiding.  

To survive, all animals, ranging from amoeba to humans, must approach and avoid certain situations, objects, and possibilities. (1)

All organisms are hard-wired or preprogrammed to make immediate approach-avoidance responses to particular inputs/stimuli. (1)

>  (1) Handbook of Approach Avoid

Every person (potential and current customer/employee - individual) is in constant action of approaching/avoiding.  The actions taken by all individuals (decisions made of approaching vs avoiding inputs) form human history.  For organizations, the actions taken by potential and current customers/employees form the history of that organization.  And each individuals actions over a lifetime form their own personal story and history.  

Since these approach or avoid decisions are so important, we want to get into the mindset of this fact as we explore mapping experiences and adapting to change.  

Mapping:  In our first section, we will introduce mapping and why it will be beneficial to use it (and if you already are mapping customer and employee experiences, consider using some of the approach-avoid concepts here to improve your current mapping) 

Experiences:  In our second section, we begin with the 7Starters.  These are seven areas that form the building blocks of our touchpoint and experience mapping as we explore what drives individual approach-avoid actions.  

Adapting to Change:  In our third section, we explore a few big picture topics that impact organization and individual approach-avoid decisions.  We share how we are monitoring these societal risks.  Each organization and individual has their own important changes and risks to monitor for adapting to change.  These can be explored on individual maps.  

Along with an Approach-Avoid Mindset, we also add Detached Observation as a way to provide more scope of understanding.  Detached brings the self-awareness that each individual has their life experiences that play a role in their approach-avoid decisions.

Taking a wider view of society also helps in better understanding global, national, and organization approach-avoid decisions.     

To explore this concept, throughout this site you will see this:

DO:

This means we are making a Detached Observation for the topic being discussed.