Touchpoint Ideas to Capture Approach-Avoid Actions and Feedback
Let's now explore a few sectors and go through various Touchpoints (Moments) where customers and employees make approach avoid action decisions. Think of it from a subconscious prospective. An input comes in through one of the five senses and then a brain has a prediction to this particular moment (touchpoint). Each person is different but many touchpoints rank high for most individuals. Energy can be put into these touchpoints that have the biggest impact on approach-avoid actions.
Objective: Take the most important touchpoints at your organization - capture both feedback and action at each - then map for reflection, planning, and executing future design ideas.
