Dedication - Contact

My name is Brad Lehman, and I am the editor of this website.  The work being done here reflects my interest and experience in the following three areas:

>  Big Picture human civilization/behavior - World markets

>  Customer Service - Mapping Customer and Employee Journeys

>  Approach/Avoid - Coming from economics (Opportunity cost of decision making)

The human behavior work on a society and self level was twofold.  I wanted to better understand the world, and I wanted to help my son.  Sadly, I lost Jack, and the work of this website and quest to help others is dedicated to him.  

My initial interest in Society Awareness came from my experience of being a Bond Trader.  Getting an in-depth understanding of the world was important for the position.  You will see a lot of that learning in the Big Picture page and Blog to assist you with adaptation ideas and content.  I also have had an interest in Customer Service for many years - my current field of work.    

The Detached Observation focus, along with a study into Self Awareness, came to life as I asked multiple questions, including, why do two people not see the world the same, and can spend a whole lifetime being the opposite ends of thoughts and issues?  Using Detached Observation helped me discover more about how's and the why's.  

The research into the areas listed above got me to focus on the most recent area, and that is the topic of approach-avoid.  As a society, an organization, or as an individual, there is one approach path every day.  Everything else is avoided.  Society is a collection of all the organizations and individuals approaches and avoids during whatever period you are reflecting on.  Since the world is connected, the study of world approach/avoid is important to better understanding individual approach/avoid.

Thank you for visiting this site, and also thank you to all those who work with ApproachAvoid.com.  The work being done here is my approach for my remaining days.  By working together to improve moments/experiences and help one another adapt to change, we can do our part to improve the world around us.

1. Handbook of Approach Avoid

2.  Behave - Robert Sapolsky

3.  7 Lessons about the Brain - Lisa Barrett

4.  How Emotions are Made - Lisa Feldman Barrett

5.  The Worm at the Core - Sheldon Solomon, Jeff Greenberg, and Tom Psyzczynski