Favorite Maps

A reason why this One Touchpoint Map works well is because of the energy poured into a single moment.  It provides the feedback you have received at this touchpoint and put it into approach avoid energy of the customer/employee.  

The example above is how it can be used for a healthcare facility.  As an example, here is a Mission Statement:

 “To improve the health and well-being of every person we serve through compassion, innovation, and excellence in care.” 

We used Compassion as our word in the map above.  You can build another map (s) using the other words of the mission statement:

Improve Health and Well-Being

Innovation

Excellence in Care

This map breaks down at each important touchpoint reasons for approach-avoid actions of patients.  

A map can be made with a snapshot of the current atmosphere "AS IS".  Then, a team meeting can occur to Design Approach Standards at all the touchpoints.

You can also do an Employee Experience side to make sure these words flourish within your organization culture.  

Lastly, you can have a Touchpoint Run Map that has both patient and employee perspectives on touchpoints to increase the likelihood of achieving your mission statement.

The advantage of a Touchpoint Run Map is the focus on a particular word or phrase and taking the energy to go through the most important inputs a customer will have with your organization. The key is focused energy.  When energy is scattered and not focused, performance lags.

Change and Risk Maps provide your organization visualization of potential changes and risks that can be harmful.  They can also be designed to show opportunities alongside the risks.  

These maps can be focused on specific or multiple areas.  Protecting your organization from quick change and risk is vital to being able to adapt and thrive.  The above is just one example.  There are so many different ways you can go with these important maps.  

Don't let change and risk take you be surprise.  Be proactive and predictive versus chasing change and risk and constantly putting out fires.  The competition is too strong to be in that vulnerable position.  

There is a symbolic tone to the map above:  The wall on the left side is designing an organization lo limit itself as much as possible to attack vulnerabilities.  Reducing the energy of battling change on risk on a full circle of embarkment, putting more energy to lower amounts of inputs increases potential of better adaptation to change.

A simple yet powerful map for any organization, department, team, or individual.  

There are so many distractions that take away from performance.  Focused energy is critical for better customer experiences and the organizations bottom line.  It can be designed to achieve the trio of performance for the company, a great customer experience, and an excellent human experience for the employee.  

In a business climate where competition is increasing and in an environment where decisions have large implications due to the exponential rise of change, having a focus map keeps an organization from the top on down focused on achieving results.  

Since distractions take all forms, shapes, and sizes, the map reflects this chaos.  Protecting the focus of staff should be a high priority.  This map helps with that objective.

For those organizations and individuals who have limited bandwidth, this type of map can keep a decision maker updated and use their important energy elsewhere until if/when the change and risk become front and center.  Very simple in design with an approach-avoid element (opportunities - threats).  It represents basic fundamental actions of human survival and success.